Drive Awareness and Engagement
Whether it's an academic spinout, a creative student startup or a local community business
it all starts the same way: with an idea. Students, academics and the local
business ecosystem generate a whirlwind of fantastic ideas - but the majority
never see the light of day because specialists in a discipline aren't necessarily
specialists in enterprise.
Of course you'll be adversiting your enterprise unit, but are you tackling the real barrier?
Potentially great ideas never reach your door because the owner assumes it's
too hard to turn it into a business, and they don't want to feel exposed by coming to ask.
Break-through the visibility barrier by offering a tool that lets people "run the
numbers" on their business - anonymously, using your intranet. Once the ball is
rolling and they're thinking about commercialising they'll start to see
the relevance of your enterprise offering and will have a starting point to discuss
with you without feeling they're out on a limb.
Inspire and Commercialise
A business lives or dies by the numbers - and your enterprise support services will
be built around them too. Your experts, associations and seminars will revolve
around commercialising the idea and making it pay - whether it's validating the market,
seeking funding or managing profitability.
Deliver on Your KPIs
The vast majority of your clients aren't "numbers people". They
dislike spreadsheets and calculations - and unfortunately there just aren't
enough people on the accountanting degree to carry the numbers!
But if you reduce the barriers to get them connected with your enterprise team,
integrate the various support strands together and focus the process around
commercialisation you can make a step-change in the number of businesses
you support.
More businesses, supported by experts, focussing on making a profit will drive
every one of your KPIs up - and all for the cost and effort of signing-up for a
cloud software tool.
Connect Ideas with Expertise
Ideas come from all sort of places - your student enterprise society, research departments or the local community. And there are few places
with more expertise than a University.
Create a hub at the centre - a central tool that allows anyone to
run the numbers on an idea, and receive support from an experienced
mentor or adviser.
No blockers, no errors, no issues.
